expensive devices. samsung came up with a very interesting 5.5 inch flexible screen that kind of makes you imagine all kinds of possibilities of how ot screen can be used. you can, for example, bend a screen in your hand if you are holding on to say a subway rail and reading an ebook with the other hand and fold it into the cup of your hand. these are really interesting possibilities. and it creates new markets and new avenues for growth for these companies. >> in recent years companies we really didn't think of as makers of equipment, amazon, gooeling, microsoft, places that have earned their bones in other parts of the computing or communications business were big players at the consumer electronics show. is that still the case? >> those big very cutting edge innovaters in the smart phone and tablet in particular are actually not really here at the consumer electronic show. but they are certainly felt here in that there is a lot of floor space dedicated to accessory to its iphone o for example. but apple doesn't even have a booth here. google doesn't either and amazon has a small presenc